Why is keyword research so critical to business website’s success online?
Well let’s try and image this. You’re the world’s greatest plastic surgeon, and you’ve been asked to speak in front of 1,000 students who are eager to learn everything you have to offer.
As a business owner whose looking at launching a business website for the first time you really need to think about the marketplace and doing a little market research. If you don’t do any research at all you run the risk of going into a marketplace that could be overly saturated with the products or services you are offering, making it nearly impossible for you to see any results for your efforts.
Instagram has recently grown to become even larger than Twitter with 400 million active users. This clearly indicates what an amazing opportunity the site represents for business all over the world, particularly those with something very physical to sell.
It’s good to have consistency in your content — it builds trust and reinforces your credibility. However, consistency can turn into monotony if you don’t shake things up from time to time. If your copy is looking a little stale, breathe a little life into it with one of these tips.
While online users are quite willing to watch videos, that doesn’t mean they want to watch long ones. 45 to 90 seconds is the ideal length of a landing page video. Although that may not seem very long, once you start planning out the content of your video, you’ll find that range provides plenty of time to highlight your offering’s value and then ask for action.