Market Research

Why It’s Important To Do Market Research

As a business owner whose looking at launching a business website for the first time you really need to think about the marketplace and doing a little market research. If you don’t do any research at all you run the risk of going into a marketplace that could be overly saturated with the products or services you are offering, making it nearly impossible for you to see any results for your efforts.

Should You Use Video on Your Landing Pages

Should You Use Video on Your Landing Pages?

While online users are quite willing to watch videos, that doesn’t mean they want to watch long ones. 45 to 90 seconds is the ideal length of a landing page video. Although that may not seem very long, once you start planning out the content of your video, you’ll find that range provides plenty of time to highlight your offering’s value and then ask for action.