If you have spent anytime researching websites and how to create them online you have also probably noticed many people saying how easy it is to use WordPress with its one click install and the many different free plugins and themes to choose from.
A landing page is designed for one purpose and that is to get the attention of a first-time site visitor and then get them to take further action whether that be to opt-in to a mailing list or purchase a product, subscribe to a membership site or what ever your business needs are.
It’s important to know your audience and provide copy that works for them. The better you know your audience the better you will be at doing a great job of this and you’ll be rewarded by repeat customers to your site and an increase in repeat sales. Put these 3 practices into play sooner rather than later!