We all know that there is a need for relevant and targeted content for your audience as well as the search engines.
But do we have to stick to the corporate image or can we show who we really are personally and perhaps even add some humor.
That depends on a few different things, the first being where you are at in the food chain (The Boss) and what are the benefits to getting outside the box if any.
Many businesses tend to play it safe and show no personality while others are much lighter and share more of the personality of those responsible for their posts as long as it aligns with their tone of voice and brand. Once content is shared, it never goes away so before you post it is important to know your market. Then you can decide if your content could use some personality.
The Top Emotions We Invoke In Social Media Content Are…
Drum roll please…
Buzzsumo analyzed more than 10,000 of the most shareable articles for topic and tone. What they found is that the top three emotions invoked were laughter, awe, and amusement.
BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working.
When you publish content on a website, it engages a psychological contract, which is why it’s so important for you to comprehend how you can call upon the correct emotions to make the online connection a positive one. We understand that people sometimes become angry and this can cause damage to your brand, which in turn can cause a loss of sales. But can we still be controversial if we are not being political or personal?
It’s important to balance engagement, positive content that is shareable – there is no question that this can be a challenge. Although in some market sectors like B2B it can be easier. The question becomes should you play it safe or should you take the chance and push the boundaries by including content that is entertaining and thought provoking and that may not be agreed upon by everyone in the business.
Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process
According to many experts the benefits of sharing entertaining positive content far exceeds the risks (at least in most cases) because it is this kind of content that is likely to be shared for its value. Your visitors are likely to share this type of content with others who may not be currently following you and this can lead to a growth in followers and potential customers.
A Good Topic Is A Always Helpful
An interesting topic can be an excellent ice breaker, and when you add a little personality it can take you from zero to one hundred in no time – at least when it comes to sharing your content and that’s the goal here right?
It’s important to not be worried about showing personality but rather to ensure you have set boundaries around that personality so none of your followers or visitors are negatively affected and you do not negatively affect your brand.
So the next time you think about writing some content take a few moments to see if you can add more personality to what it is you are writing about.