A landing page is designed for one purpose and that is to get the attention of a first-time site visitor and then get them to take further action whether that be to opt-in to a mailing list or purchase a product, subscribe to a membership site or what ever your business needs are..
These pages are what I like to call the new direct marketing of the internet.
Before we embark on the creation of an appealing landing page, it’s necessary to first understand why they are important. A huge part of marketing online is based on where you send traffic and how that traffic then reacts with a business once they are on their landing page.
The Importance Of A Landing Page
With so many metrics now being measured online it’s a must to have a landing page, here’s why;
- It’s the page that a visitor clicks to go to another page
- It gets a visitor to buy a product or service
- It’s the page that lets a visitor tell their friends about.
- It’s the page lets the visitor comment or give you some form of feedback.
- It is the place that gets a visitor permission for you to follow up by the use of email or phone.
- and so much more…
What Makes A Good Landing Page
An effective page is defined by these elements, stick to them and you will get results.
- They are have attention grabbing & engaging headlines
- They are simple with very specific language
- They have benefits before features
- They are clear with compelling proof
- They clearly express a call to action
- They have rock solid & confident guarantees
Now that we have all the benefits and elements sorted lets move on so you can start engaging your customers in a much more effective way,
How To Make Better Landing Pages
Crafting an effective and resourceful landing page lays the foundation of any successful online marketing. A landing page should always be flawless, highly persuasive and grab the full attention of the visitors in order to compel them to complete a conversion.
Tips To Making Effective Landing Pages
- Limit Navigation
Once you have brought your targeted traffic to the page, do not distract them with unnecessary navigation. Limit the number of the exits from the landing page in order to make your visitors focused on filling out the form.
- Deliver Value
In the case that you have and unique and valuable offer, your visitors are going to give out to you their contact information in the exchange of the offer. Make sure that your offer is compelling to the audience and that your landing page demonstrates that values.
- Keep it short
If the landing page has long copy, you will add more friction to the lead conversion process. Keep the lead content you write short, simple and straightforward and you will increase the conversion rate.
- Clean and Organised Design
The look and feel as well as the overall structure of your landing page design will have a huge influence on the effectiveness of the page, and this will determine how well it drives the conversion. Make smart use of the color with the incorporation of eye-catching images related to the information found on the page.
- Make use of Headers to Broadcast Offer Value
You to ensure that you have a strong offer visibly or above the fold as soon as a visitor arrives on the page. The offer must be able to give an explanation as to why the offer is so valuable in very clear and concise terms. The header and the sub-headlines must provide key opportunities that continue to promote the value of the offer.
Hopefully what has been outlined above has given everyone a better understanding about the benefits of using landing pages within any online business model.
So where do you start? You will find numerous ways online that allow you to create these pages, however for me, and I might add after much trial and error I settled on a Premium WordPress Theme that is Responsive & Multi-Purposed called The7.2.
This Premium Theme has everything you need to create eye catching and completely custom pages as well as creating shopping carts and full blown business websites. A lot of this is nothing more than point and click and you have an amazing looking page created.