Many small and large businesses today rely solely on their websites to bring in business, is this a mistake for some website owners? It probably is, however that’s post for another day. Right now i want to continue our conversation on “Customer Engagement Online”.
What I want to talk about is the unique opportunity this creates to make a good first impression with potential leads or returning customers. Therefore, you want to make sure that your website keeps your visitors engaged and interested by having firstly quality content that can engage the reader and inspire them to act.
So Who Is Getting It Right
You have probably seen many brands getting this right like Coca-Cola, Nike and so on, however there are some brands even today that aren’t fully aware of the importance of being engaging on the web. Then you have the other side of the equation where smaller businesses don’t believe they have the resources or time to be updating their websites and social profiles on a more regular basis with fresh and new content.
Who Is Getting It Totally Wrong
One thing that has become the norm for many business especially small businesses is they don’t even consider creating a website and stick solely to using Facebook. There is no question about it, Facebook and other social media sites like Twitter and Google+ are an excellent place to start exposing your business or brand but if you want to gain the trust of your customers you need a website – it really is that important, because it shows that you have a company that is established.
Without A Website You Are Only Making It Harder For Yourself
However, in making that statement you want to make sure that your website experience will match your customer service experience. We live in a world that is increasingly mobile and so consumers expect the same shopping experience online as they would get in your store. Therefore, it is a good idea to offer a seamless customer experience such as providing in-depth details on your products/services, purchasing information, easy contact, and a way for customers to quickly reach you such as live chat.
A business without a website is the same as a business man without a face. So think about it, with a website you now have no face and no month to communicate so how can you build any credibility or trust online.
You should also personalize your site in a way that works for your business. Enhance your customer experience by tailoring your site to their needs. Don’t use flashy gimmicks, they only slow down the website and distract the visitor from the content which results in most cases in a lost sale.
Once you have the site setup and traffic starts to arrive you need to use Google analytics (It’s Free) to learn what it is your customers are looking for when they arrive at your site and then create an experience that pleases them.
Using Social Media
Make sure you are using social media as a tool to communicate and engage with your customers online. Social media’s role has changed a lot in the last few years. Not only is it a way to share and promote your content from your site, it can be an extension in your customer service – a quick and easy way for your customers to contact and connect with you. You can also reach your customers quickly and in a very cost effective way, that costs only pennies per customer.
Engaging your customers online is no longer a novelty – you need to have a social presence. It’s what consumers want and if you aren’t providing it, then chances are your customers will be more than happy to look elsewhere for what they want.
August 2015 Social Media News
Twitter Removes 140 Character Limit For Direct Messages
Today we see Twitter has removed the 140 character limit in Direct Messages. Their apps for iOS and Android have also been updated to remove the character limit in DMs. We have seen many new ‘messaging apps’ become more and more popular these days. News Source: Social Media News
October 2015 Social Media News
Everything We Know So Far About Facebook’s New Reactions
We’ll probably never get a true “dislike” button on Facebook, but the social network just started to roll out the closest thing we’ve seen yet. Reactions, a new feature for Facebook’s ubiquitous Like button that allows you to respond to posts with emoji, will go live for some Facebook users on Friday 9th October 2015, the company announced Thursday. News Source: Mashable
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