Customer engagement – in the world of consumerism it’s definitely what makes the world go round and round. So what type of content or offer do you engage in to keep the different types of audiences happy? Good question!
Capturing data and then using that data to create a marketing campaign is how you are going to customize the content for your audiences. When you’re able to understand the consumers’ needs, intent coupled with past purchasing history, you can leverage that information to re-engage and re-market to that audience.
How you do this will depend on what kind of business you are, what resources you have available and what your budget looks like.
Use Your Knowledge & Expertise
The very first thing you need to do with this information is create strategies such as releasing useful content via your blog that is on topic and allows you to show not just a continuous relevance to the consumers who are purchasing specific products from you but a consistent knowledge and expertise about the products and services you offer. You will notice in the last sentence I mentioned a blog, if you don’t have one get one.
The reasoning is this, as you release content you can encourage your readers to comment which is a very cost effective way to not only engage with them but get the information you need to find out more about the audience and the marketplace. Through consumer engagement, the business should be getting some indication of what motivates the consumer and then you should be diligently working at helping to solve their problems or simply address their day to day needs.
Why Are Blog?
Blogs are a good way to have all of the information centralized (We Recommend WordPress). If you create a content hub and then you can re-purpose that same content to Twitter, Facebook, Google+, Instagram, Tumblr and the list goes on helping you to engage people on the social networks.
Every social network we have mentioned is free to join, meaning no cost to your business. What it will require is time to add relevant and engaging content to these networks. “WE CAN HELP” so shoot us an email.
You can use as many of these social media outlets as you want, however you can go overboard. I suggest that initially you start with Facebook, Google+ and Twitter, once you are comfortable you can expand and use more or as I said shoot me an email and we will take care of it for you. All these networks provide you with different opportunities to reach your audience and re-connect.
Think about setting up up a newsletter (depending on your marketplace needs) that can be sent out keeping potential consumers informed about your brand (brand recognition) and may even generate additional sales from old customers for the effort.
Why The Content You Write Is Important
When you offer useful information that the consumer finds valuable they are more receptive to hearing and sharing your message. It keeps your product on the front lines online and good branding means your product has the potential to grow into being a household name.
This approach means that you can address the needs of the many different audience types that you have.If you followed our suggestion and created a WordPress blog you now have the ability to also publish high quality content that can be engaged with via comments and social media. However there is another powerful aspect where you can open your business up by writing about related categories on your blog which not only exposes the business to more opportunities but gives you a much broader audience for you to display your expertise an brand.
You can keep each engaged in something of value for them, so there is no need to lose any of your audience, as long as you are providing engaging information.
The Ability To Re-Engage Is Priceless
This approach also provides the business with an opportunity to re-promote any products or services that are offered the right way and at the appropriate time, which add more value. When you re-engage you re-affirm the relevance of what you have to offer. In that way, it’s right side up marketing, because it has an inbound effect, rather than a disruptive outbound effect.
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