When it comes to online business or promoting anything online for that matter, good search engine rankings are going to help you out heaps, but how do you get to the top of the search engines.
One of the most important parts of search engine rankings is back links. What we are talking about here are links that send people to your website from another relevant website or one of the many social networking platforms. These are also the foundation for great search engine optimization for your site as well.
Backlinks enable you to keep track of other pages on the web that link to your posts. For instance, suppose Alice writes a blog entry that Bob finds interesting. Bob then goes to his own blog and writes a post of his own about it, linking back to Alice’s original post. Now Alice’s post will automatically show that Bob has linked to it, and it will provide a short snippet of his text and a link to his post. What it all works out to is a way of expanding the comment feature such that related discussions on other sites can be included along with the regular comments on a post.
The more back links you can get the better your search engine optimization will be. However, you will need to make sure that any back links you get are quality and not just unrelated links trying to sell stuff.
It’s All About Quality Not Quantity
Not so long ago you needed to get as many links as possible from virtually any website you could to get the top spot in the search engines. However, now with all the algorithm updates from Google you need to be very mindful and i will even say careful as to where the links come from you now need to make sure that those are quality links as well.
In order for the search engines to figure out the link quality, the site’s content must not only read good but also have engagement from social signals and time on site. What this means to you is this, you need to keep information on any pages you write up to date and current.
All to often people create a website and then think that people are just going to find it without any assistance from links. You have to get the word out there and you can do this through quality back links.
Know Where The Links Are Inbound & Outbound
When using any form of marketing that involves linking to other sites or sites linking to you m then consider having a spreadsheet so you can track the back links you get. This way you know where you are linking and when and even what is linking to you and with what anchor text. It’s extremely important today to track the links to see if the anchor text being used is bringing more visitors to your site or even whether the inbound link is coming from a relevant site. Tracking links from the start allows you to quickly identify problems if you incur the wrath of Google and receive an over optimisation penalty.
So what is the best link to get, in my opinion you need to be getting links from related sites which have a good domain authority as well as page authority. These are two very important factors you need to be aware of.
Anchor Text Is Important
You will really want to pay attention to your anchor text. This is really important when creating back links of higher quality. The anchor text is the keyword or keywords that you use to connect to your hyperlink that you are using.
The old way of hyperlinking was to use anchor text like “click here” or “follow this link” until people realised how easy it was to manipulate the search results by using keywords as the anchor text and getting links from any site they could related or not.. Now fast forward 2014 until now you being advised to use those terms again simply because using keywords in links has been over used.
Can You Rank in Google Without Links? New Data Says Slim Chance – For years now, we’ve heard the drumbeat from Google that marketers should stop focusing on building links. While it’s accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that external links aren’t important in Google’s ranking algorithms at all, and that link building can be safely ignored. Source: Moz.com
There are many things available online that can help to improve the rankings of any site on the search engines. However, you will see that getting back links within the content will give you far better results. Ensuring that the only links you get are coming from quality and reputable sites and not what Google calls link farms, you will see that you can bring more visitors to your website.
This can help to improve not only your search engine rankings but your business as well. hopefully you can now see why backlinks are so important to search engine rankings.